UTM Link Builder Tool

UTM Link Builder

Create trackable URLs for your marketing campaigns

The referrer (e.g., google, newsletter, facebook). Identifies which site sent the traffic.

The marketing medium (e.g., cpc, banner, email). Identifies what type of link was used.

The product, promo code, or slogan (e.g., spring_sale). Identifies a specific product promotion.

Identifies paid search keywords. Useful for paid advertising.

Used to differentiate ads or links that point to the same URL (e.g., banner vs text link).

Generated UTM URL

Your UTM link will appear here…

Search Result Preview

Your Website Title
https://example.com/page?utm_source=…
This is how your link might appear in search results. The actual appearance depends on your website’s meta tags.

📌 How to use this UTM Link Builder:

  1. Enter your website URL (e.g., https://example.com)
  2. Fill in the required UTM parameters (Source and Medium)
  3. Optionally add Campaign Name, Term, and Content for better tracking
  4. Your UTM-tagged URL will be generated automatically
  5. Copy the URL and use it in your marketing campaigns

All parameters will be automatically URL-encoded for proper formatting.

✨ Benefits of using UTM parameters:

  • Campaign Tracking: Know exactly which campaigns drive traffic to your site
  • Source Identification: See which websites or platforms refer the most visitors
  • Medium Performance: Compare effectiveness of email vs social vs ads
  • Content Analysis: Determine which specific links perform best
  • ROI Measurement: Calculate return on investment for each marketing effort

🏆 UTM Tagging Best Practices:

  • Use consistent naming conventions (e.g., always “facebook” not “fb”)
  • Keep values lowercase for consistency
  • Use underscores instead of spaces (summer_sale)
  • Be descriptive but concise in your naming
  • Document your UTM structure for team members
  • Avoid special characters that might break URLs
  • Use URL shorteners if your links become too long
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